naver / band app
follow the leader

Orlando "Doc" Gooden, who is helping to reimagine the future of East St. Louis, Illinois by nurturing inclusive athletic communities. The city of less than 30,000 has been through hard times, but DOC IS envisioning a different future, and so are the kids that call him coach.

Client: Naver | Production Co: VICE+ Productions | Director: Matt Vega | DP: Andrew Price